D&B Partners with Oracle BlueKai to Deliver Optimized B2B Ad Targeting
With a focus on driving success for our customers across the enterprise, D&B continues to blaze new trails in the B2B marketing space. Building on our strategic relationship with Oracle’s Data...
View ArticleB2B Marketing Executives’ Data Quality Delusion
Besides maybe Chrissie Hynde, B2B marketing executives are the greatest pretenders ever. We embrace the Moneyball theory. We believe “data-driven” marketers are more successful. We invest in marketing...
View ArticleNew Research: Data-Driven Marketing Trends
Say the right things to the right people at the right time. Meet those three requirements and your marketing will work. But this recipe for success depends on your ability to know your market and your...
View ArticleData Dialogue: CareerBuilder Consolidates CRMs, Identifies Hierarchies and...
A Q&A with CareerBuilder’s Director of Sales Productivity CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve...
View ArticleThe Six Steps of Account-Based Marketing Data Analysis
Account-based marketing is a B2B marketer’s direct path to driving customer growth and loyalty. While there’s been a lot of hype about ABM over the last year, here at Dun & Bradstreet we’ve been...
View ArticleData and Instinct – Inspiration’s Yin and Yang
With all the momentum around the easy access to customer data across the digital landscape and the variety of tools that let marketers make quick sense of that data, some might think human intuition is...
View ArticleIt’s Time For a Change of Season
Maybe it’s the spring bloom underway here in the Northeastern part of the United States that has set my hopeful tone for renewal and growth. Seeing the yellow daffodils and forsythia that highlight my...
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